We always want our careers to look like the sales graph on Rocket Singh’s whiteboard, don’t we? Tables turned, books crumbled and websites scouted, yet the career ideology seems to be far off from the aspiration. You stop by gasping your breath to scan ‘what could bring me closer to my career ideology? What should I do to optimize my career graph?’ Take all these worries off your plate. There is an endeavouring career option taking roots into the competitive markets, which is the role of a digital marketer.
Before understanding the benefits of a digital marketing career, let’s first understand why is digital marketing such hot a career option and why is it attracting the young souls. Digital marketing basically is a process of creating brand awareness using digital platforms. With 40% of 7 billion people across the globe are using the internet interface which is why, start ups and businesses are looking forward to form a firm foothold in this industry.
Stepping into a digital marketing career becomes all the more worthy on account of the following benefits.
• Entry barriers go for a toss!
No matter what your backdrop looks like, you can always paint it red with an expertise in digital marketing. Be it an IT engineer or an entrepreneur or a student, the digital marketing gates are always open for you. Digital marketing welcomes people from diverse background to master your skills and learn the new ones. The quicker you decide to hop in, the better it is for you.
• Assortment of choices
Overcoming the jostle of entry perceptions, you would find yourself in the pool of choices to hand-pick. The digital marketing industry is an embellishing platter of search engine optimisation (SEO), campaign marketing, pay per click advertising, social media marketing, content marketing and the list continue. Latch onto the knacks of excelling at these and you are an inch closer to winning it big.
• Delve into creativity
Do your notepads always reflect the imaginative you? Do your ideas have the power to create a masterpiece? You, without a doubt, belong to the digital marketing habitat. With the plethora of choices to pick from, creativity remains unshaken across digital marketing species. The blend of passion and profession always work wonders on the digital hot plate of accomplishments. With a constant change and evolvement in this industry, creativity has a testing time to be on the tip of its toes.
• Flexibility at its best!
Do you get bored of the redundant work easily? Looking for something chirpy? You have got digital marketing for your rescue. The umbrella of digital marketing spans across search engine optimisation (SEO), campaign marketing, display advertising, search engine marketing (SEM), content marketing, and other social media genres. If you are decked with the skill set pre-requisites you can stretch out through all the genres that interest you.
• A hi-fi to heavier pay-cheques
Who doesn’t like to flaunt a platinum credit card at a weekend getaway with friends? A Higher pay clings to a sense of pride and achievement. As basic as it is, this relates to the demand and supply gap of the digital specialists. The inadequacy of a handful number of digital marketers escalates the pay scale these professionals earn and with a few months of experience sky would be the limit for you. Perform and persist to the crest of the wave.
The scroll of benefits though might not have ended here, but must have managed to mesmerize you. In the subsequent times to come digital marketing would cultivate tremendous job openings with technologies to die for. If you are equipped with the relevant certifications, digital marketing would be that one life-changing opportunity which would help you hitch on your career ideology.
