LinkedIn Influencer Marketing

Complete Guide to LinkedIn Influencer Marketing

Brands are on the lookout for platforms that provide not only professional credibility but also genuine engagement. LinkedIn influencer marketing has become an authoritative force for both B2C and B2B businesses as a means to connect with target audiences through authentic voices. Being the world’s largest professional network, LinkedIn provides an unparalleled platform where influence…

Affiliate vs Influencer marketing

Affiliate vs Influencer Marketing: Which Is Best For You?

The world of digital marketing has been rapidly growing and evolving, with a wide prospect of companies seeking ways to promote their brand and products. Businesses are looking for effective ways to reach more audiences, increase sales, boost their brand, and enhance their online presence. Two methods often emerge in discussions – Affiliate Marketing vs…

Mastering Google Analytics and Search Console: What You’ll Learn in our SEO Course

Mastering Google Analytics and Search Console: What You’ll Learn in our SEO Course

If you work in SEO or are interested in it, then you will know how important it is to effectively track, analyse and optimise website performance using two of Google’s most powerful tools – Google Analytics and Google Search Analytics. These platforms are critical, as they help in understanding user behaviour, traffic sources, SEO performance…

How to Use Twitter / X for Business: Insights from Our Social Media Marketing Course

How to Use Twitter / X for Business: Insights from Our Social Media Marketing Course

Twitter or as it is known now, ‘X’, is a powerful platform for businesses to connect with customers, increase brand visibility and drive engagement. Whether it is product promotion, creating a following or improving customer service, Twitter or X, offers some unique tools that help brands meet their business goals.  IIEDM has one of Mumbai’s…

UI/UX Design Courses: Which one to choose online or offline?

UI/UX Design Courses: Which one to choose online or offline?

UI/UX design is a crucial part of Digital Marketing. It gives you a basic understanding of User Interface and User Experience. When deciding between online or offline UI/UX Courses, it is important to weigh the benefits of each option against your personal needs, learning style and career goals.  When you search for ‘UI/UX course online’…

Tips for Selecting the Right Digital Marketing Course in Mumbai

Tips for Selecting the Right Digital Marketing Course in Mumbai

A Digital Marketing career has a lot of scope in today’s world; brands are always looking for innovative ways to help them stand out. Are you also looking for digital marketing tips or the right digital marketing courses in Mumbai to train you? Selecting the best course for you requires a lot of research; it…

What Is Off-Page SEO and Why Is It Critical for Your Website?

What Is Off-Page SEO and Why Is It Critical for Your Website?

The digital marketing industry has been booming. Institutes like the Indian Institute of E-Commerce and Digital Marketing (IIEDM) are popular for providing professional courses. Search engine optimization (SEO) remains an important strategy used by businesses to drive organic traffic to their website and increase their visibility via digital marketing. While on-page SEO focuses on optimizing…

How to Build a Brand Voice: A Step-by-Step Guide for Businesses

How to Build a Brand Voice: A Step-by-Step Guide for Businesses

Nowadays, brand recognition is important and requires more than products or services. You have to communicate with the audience in such a way that they feel connected. By understanding how to build a brand voice, you can craft a memorable and impactful presence that leaves a lasting impression on your audience. This is where the…