Picture this: students from different branches coming together for an epic Game Night on August 12th 2023. It was an evening packed with games, music, and tons of fun that turned into a bonding bonanza!As soon as the doors opened, you could feel the excitement in the air. People from all walks of student life…
Performance marketing is a strong career option, and has grown from just paid ads to a data-driven, results-focused field that blends SEO, CRO, influencer ROI tracking, affiliate marketing, and strategic partnerships. With rising acquisition costs and the decline of third-party cookies, companies now seek professionals who can maximise ROI while balancing privacy, personalisation, and profitability….
Wondering how Mamaearth turned out to be a unicorn in India’s natural beauty segment, especially in a market driven by the legacy of cosmetic giants and new-age beauty startups? Mamaearth’s marketing strategy of carving a distinct identity has been successful due to its natural, toxin-free, and eco-conscious approach. The brand ensures it resonates with the…
Scrolling through Instagram, you come across a post of a model wearing a cute blush, and you instantly like it. You zoom in and see some pigmentation and pimples on the model’s face, and you are taken aback, thinking, ‘Has the editor made a mistake?’ Then, you visit the brand’s social media handle. The brand…
Have you ever heard your stomach growl, and you look up towards the clock hanging on the wall? It shows midnight, your stomach growls, growing louder, indicating that you are hungry. What do you do then? The answer is simple, right? You order food from Zomato. Have you ever wondered how Zomato has turned into…
In the past few years, the digital landscape has been growing, and digital marketing is one of the key reasons. From e-commerce to small businesses, every brand wishes to be successful, visible, credible, and have a loyal customer base. To achieve this, brands have started using an important digital marketing tool: Programmatic Advertising. Programmatic ads…
In the fast-moving world, Instagram has become a way of life for many. Business owners have found a platform for marketing to a new, more technology-savvy generation. With over 2 billion active users and 90% of them following at least one business, how can you determine if a marketing strategy on Instagram has worked? Many…
Ahmedabad, a city that is home to the textile industry, entrepreneurial spirit, and startups, has changed its business game by smoothly transitioning from traditional to digital mode. This drastic change, post-COVID, has surged the need for individuals who have expertise in the digital field. That’s where institutes like IIEDM step in, offering online digital marketing…
In the new, tech-savvy world of digital marketing, knowing and understanding your audience is a crucial step in creating content. It’s not easy, especially with the rising demand for creative and interesting content that will draw in your target audience in a fast-paced city like Mumbai. Where there is a problem, there is a solution,…
The world of SEO has shifted a lot over the past few years, with the introduction of AI tools. Of late, Google Search AI has incorporated strong artificial intelligence models, transforming how information is found, compiled, and displayed. This is not just an algorithm change, but a major shift for the future of SEO experts…