Why AI Is the Future of Digital Marketing: A Beginner’s Guide

Why AI Is the Future of Digital Marketing: A Beginner’s Guide

In today’s fast-evolving digital era, Artificial Intelligence (AI) is reshaping how brands connect with consumers. From personalized content to real-time analytics, AI in digital marketing is driving smarter strategies and better results. If you’re a beginner or aspiring digital marketer, understanding AI is no longer optional—it’s essential. What Is AI in Digital Marketing? AI in…

How to Use AI to Jump on the Starter Pack Trend

How to Use AI to Jump on the Starter Pack Trend

How AI Is Revolutionizing Creativity + A Step-by-Step Guide to the Starter Pack/Action Figure Trend Artificial Intelligence (AI) is no longer just a tech buzzword—it’s transforming how we create, communicate, and express ourselves. One of the most exciting examples of this transformation can be seen in viral content trends like the Starter Pack or Action…

LinkedIn Influencer Marketing

Complete Guide to LinkedIn Influencer Marketing

Brands are on the lookout for platforms that provide not only professional credibility but also genuine engagement. LinkedIn influencer marketing has become an authoritative force for both B2C and B2B businesses as a means to connect with target audiences through authentic voices. Being the world’s largest professional network, LinkedIn provides an unparalleled platform where influence…

Affiliate vs Influencer marketing

Affiliate vs Influencer Marketing: Which Is Best For You?

The world of digital marketing has been rapidly growing and evolving, with a wide prospect of companies seeking ways to promote their brand and products. Businesses are looking for effective ways to reach more audiences, increase sales, boost their brand, and enhance their online presence. Two methods often emerge in discussions – Affiliate Marketing vs…

Mastering Google Analytics and Search Console: What You’ll Learn in our SEO Course

Mastering Google Analytics and Search Console: What You’ll Learn in our SEO Course

If you work in SEO or are interested in it, then you will know how important it is to effectively track, analyse and optimise website performance using two of Google’s most powerful tools – Google Analytics and Google Search Analytics. These platforms are critical, as they help in understanding user behaviour, traffic sources, SEO performance…

How to Use Twitter / X for Business: Insights from Our Social Media Marketing Course

How to Use Twitter / X for Business: Insights from Our Social Media Marketing Course

Twitter or as it is known now, ‘X’, is a powerful platform for businesses to connect with customers, increase brand visibility and drive engagement. Whether it is product promotion, creating a following or improving customer service, Twitter or X, offers some unique tools that help brands meet their business goals.  IIEDM has one of Mumbai’s…

UI/UX Design Courses: Which one to choose online or offline?

UI/UX Design Courses: Which one to choose online or offline?

UI/UX design is a crucial part of Digital Marketing. It gives you a basic understanding of User Interface and User Experience. When deciding between online or offline UI/UX Courses, it is important to weigh the benefits of each option against your personal needs, learning style and career goals.  When you search for ‘UI/UX course online’…

Tips for Selecting the Right Digital Marketing Course in Mumbai

Tips for Selecting the Right Digital Marketing Course in Mumbai

A Digital Marketing career has a lot of scope in today’s world; brands are always looking for innovative ways to help them stand out. Are you also looking for digital marketing tips or the right digital marketing courses in Mumbai to train you? Selecting the best course for you requires a lot of research; it…