The digital marketing industry has been booming. Institutes like the Indian Institute of E-Commerce and Digital Marketing (IIEDM) are popular for providing professional courses. Search engine optimization (SEO) remains an important strategy used by businesses to drive organic traffic to their website and increase their visibility via digital marketing. While on-page SEO focuses on optimizing…
Nowadays, brand recognition is important and requires more than products or services. You have to communicate with the audience in such a way that they feel connected. By understanding how to build a brand voice, you can craft a memorable and impactful presence that leaves a lasting impression on your audience. This is where the…
In today’s digital era, having a user-friendly website that delivers an exceptional experience across all devices is essential and with the growing number of people accessing websites via mobile, phones, tablets, etc. Businesses are trying to adopt a responsive design approach to ensure the smooth working of their websites. Thus, seeking a professional with certification…
Competition has increased in today’s digital world so choosing the right professional course is a crucial decision that will significantly affect your career. Whether you have completed school or are exploring options after graduation. Professional courses are designed to provide not only theoretical knowledge but practical skills in a specific field. But with so many…
Social media is a brand new yet old global phenomenon that includes powerful apps like Instagram, Facebook, Tik Tok and much more. Instagram has emerged as one of the most popular marketing apps, offering a wide range of audiences. It began as a simple photo-sharing app, and today has become a powerful business tool, the…
Finding the right tools for Graphic designers is crucial. Several options in the market cater to graphic designers’ needs; from software to hardware to inspirational tools. There are many types of essential tools that a Graphic Designer needs, the most important one being software. Are you a beginner in the world of graphic design, and…
Facebook Advertising is a powerful tool that helps businesses reach a vast and targeted audience. While the social media site has been functional for years, very few know how to advertise on it. What everyone wants to know, in this case, is: what are Facebook ads? Facebook ads are paid messages that businesses can post…
Content Writing is a crucial aspect of Digital Marketing. What is even more essential, however, is the use of the right keywords in content writing. Keywords help in driving traffic, improving search rankings and reaching the desired target audience. Are you into SEO content writing, and wondering how to effectively use keywords to optimise what…
Being the financial capital of India has made Mumbai one of the biggest hubs for a diverse set of careers, one of which, in this age of startups, has become an important part of every business: Digital Marketing. As new businesses arise and old ones evolve, there has been a steady demand for skilled digital…