Wondering how Mamaearth turned out to be a unicorn in India’s natural beauty segment, especially in a market driven by the legacy of cosmetic giants and new-age beauty startups? Mamaearth’s marketing strategy of carving a distinct identity has been successful due to its natural, toxin-free, and eco-conscious approach. The brand ensures it resonates with the…
Scrolling through Instagram, you come across a post of a model wearing a cute blush, and you instantly like it. You zoom in and see some pigmentation and pimples on the model’s face, and you are taken aback, thinking, ‘Has the editor made a mistake?’ Then, you visit the brand’s social media handle. The brand…
Have you ever heard your stomach growl, and you look up towards the clock hanging on the wall? It shows midnight, your stomach growls, growing louder, indicating that you are hungry. What do you do then? The answer is simple, right? You order food from Zomato. Have you ever wondered how Zomato has turned into…