Guessing is the worst enemy in digital marketing. Every click, keyword and campaign your competitors run leaves a digital trail, and that trail can be one of your biggest assets. You don’t just watch what others are doing but get to the bottom of why they’re doing it, what seems to be working for them,…
Imagine this: You open Google on your phone, scroll through your personalised Discovery page, and come across a full-screen swipeable story that catches your eye. It looks like an Instagram story, but it does not disappear after 24 hours; it sits right there on Google. That’s when you wonder: what are these Web Stories, how…
Choosing a career in Mumbai’s rapidly expanding digital sector can be overwhelming. While intertwined, they offer distinct paths with unique focuses. Digital marketing and digital branding are two important topics that frequently pique interest. Despite their overlap, they provide distinct routes with distinct objectives. Which one, then, best suits your needs in this vibrant Indian…
The way people search on Google is changing, and those changes need to be included in your SEO strategy. With the launch of SGE (Search Generative Experience), Google is not only listing web pages but also generating answer-focused AI directly at the top of the search results. This new feature is smarter, conversational, and created…
You might have noticed that some of your search results are highly relevant while others are not. Have you ever wondered why that is? The answer lies in Search Engine Optimisation(SEO). It is a process that helps websites rank higher on search engines like Google by using relevant keywords, improving their performance, and more. The…
Digital marketing is the top strategy used by many brands, and digital marketing budget planning can feel overwhelming. From SEO and paid marketing through the channels of social media, the diversity of platforms, tools, and strategies multiplies the need for a sound digital marketing plan. There are simply too many options, and with such a…
Have you ever wondered why the products you browse appear as advertisements while scrolling through your social media accounts? Your smartphone’s usage is not limited to communication, it has largely expanded to online buying, browsing, and much more. And, companies have adopted these changes as a marketing strategy. The advertisement you just saw was not…
Influencer marketing has evolved from a small marketing experiment to an important approach by brands. Many brands work with creatives to establish real-time trust between them and the consumer. This has increased smartphone use, and platforms such as Instagram, Facebook, YouTube, and X (formerly known as Twitter) help it expand. The availability of features…
Introduction: Staying Ahead in the Ad Game The world of Google Ads is constantly evolving, with new features, bidding strategies, and targeting options emerging regularly. For Performance Marketers, staying on the cutting edge isn’t just an option – it’s a necessity to maintain a competitive advantage and ensure maximum ROI. This blog post explores advanced…