Being the financial capital of India has made Mumbai one of the biggest hubs for a diverse set of careers, one of which, in this age of startups, has become an important part of every business: Digital Marketing. As new businesses arise and old ones evolve, there has been a steady demand for skilled digital marketers. Today, if you search ‘digital marketing jobs Mumbai,’ on Google, you’ll find hundreds of opportunities in the industry, each of which caters to a specific skill set.
So, in this city of limitless opportunities, the question is on everyone’s minds: how to build a career in digital marketing?
Here is a comprehensive guide to building your digital marketing career in Mumbai:
Understand the digital marketing landscape in Mumbai:
- Growing opportunities: With a thriving business ecosystem, there are several opportunities in various fields.
- Key players: Many renowned companies, digital marketing agencies and startups are headquartered in Mumbai.
- Freelancing and Consultancy: Mumbai has a diverse environment, giving more opportunities for freelancers and consultants in digital marketing.
Skills Required:
- SEO and SEM: Understanding algorithms, keyword search and advertising.
- Content Marketing: The ability to create engaging content and manage a content calendar.
- Social Media Marketing: Expertise in managing campaigns on platforms like Facebook, Instagram, LinkedIn and Twitter.
- Email Marketing: Ability to create effective email campaigns, segmentation and automation.
- Web Analytics: Proficiency in tools such as Google Analytics
- PPC Advertising: Managing PPC campaigns on Google, Facebook and other platforms.
Learning Digital Marketing at IIEDM:
To build a career in it, you must first understand why Digital Marketing is trending. Several institutes in Mumbai provide digital marketing training. One of the premier ones in the city is the Indian Institute of E-commerce and Digital Marketing. Here’s what makes it the best choice to study Digital Marketing:
- Comprehensive Curriculum: IIEDM offers a wide range of topics to study, as well as industry tools that make understanding these topics easy.
- Practical Exposure: With live projects, workshops and simulations, you can be assured that you are getting the best training!
- Expert Faculty: IIEDM’s trainers are industry professionals, and there are many guest lectures as well as industry sessions.
- Certifications: These are recognised by the industry, and helpful in getting a well-paying job.
- Placement assistance: With strong industry connections, the institute gives 100% placement assistance, by helping you build your resume and help prepare for interviews.
- Flexible Learning: IIEDM classes can be learnt both in the classroom and online!
- Location: Its location in Mumbai leads to students getting benefits of the city’s business eco-system.
IIEDM understands the importance of digital marketing, which is why its curriculum is regularly updated according to the latest trends in the industry.
Building your portfolio through:
- Personal projects
- Internships
- Freelancing
- Certifications
Networking and staying updated:
- By attending events and conferences
- Join Digital Marketing communities
- Follow industry leaders such as Neil Patel and Avinash Kaushik, as well as other influencers.
Land your first job in the Digital marketing industry by following these steps:
- Tailor your resume according to your skill set.
- Prepare for interviews by giving mock ones.
- Apply to leading agencies and companies.
- Leverage referrals from your teachers or previous employers.
Make sure to keep learning continuously and growing:
- Stay updated with the trends: this will help you get more career opportunities in digital marketing.
- Upskill; join certification courses in topics such as AI in marketing, data analytics and e-commerce marketing.
- Seek mentorship from industry experts!
Freelancing and Entrepreneurship:
- Start as a freelancer; be your boss, work for multiple clients!
- Or, build an agency with all the knowledge you have gained over the years.
Salary Expectations:
Digital marketing careers in Mumbai mean that you get to work in different positions, learn, and grow! Here are the salary expectations from each level in your Digital Marketing career:
- Entry-level roles: 3 to 6 lakhs per annum, depending on the company.
- Mid-Level roles: 6 to 12 lakhs per annum, for roles such as social media manager or digital marketing specialist.
- Senior-level roles: 12 to 24 lakhs per annum, especially for roles such as Head of Digital Marketing, with a top company.
Conclusion
Digital Marketing paves the way for a comprehensive and wide range of career opportunities. Mumbai is the city of dreams, growth and new learnings! With plenty of potential and resources, you can take the right steps and build a successful career in Digital Marketing in Mumbai!
