Influencer marketing is when a brand reaches out to an influencer who has some kind of a follower base to promote their products and services. There are influencers for several platforms and they promote brands using different mediums e.g. posts, stories, reels, blogs, podcasts, etc. A person who can persuade you to purchase something is […]
How to plan Affiliate Marketing for your brand?
Affiliate marketing is using referrals to advertise and sell your products and services. It can be used by B2B and B2C brands. Affiliate marketing is now becoming a very popular way to advertise. It is being adopted rapidly by both small and big brands. The reason why affiliate marketing is gaining traction is that a […]
How to plan Mobile Marketing for your brand?
There has been a huge shift in the mobile segment with more and more customers moving away from laptops and desktops towards mobile. A lot of companies have now made their approach to Mobile first when it comes to advertising. Mobile is easily accessible and around a person, throughout the day this makes it beneficial […]