Digital marketing has been booming in India and with it, there is a significant demand for digital marketers. Digital marketing is a very attractive field that in turn has many applicants and hence is a highly competitive field. A Digital marketing interview will test your skills, knowledge, creativity, and ability to communicate.
Below are the points which will help you crack your interviews:
Identify the role you want:
Digital marketing has several roles like SEO, SEM, Social Media, E-mail Marketing, Content writers, etc. You need to identify the role you want to be in. This can be achieved by identifying your passion and skillset and matching them to a particular role. It’s important to note that while some Job profiles may ask you to carry out a specific role for example a Content writer’s Job will require you to write only content but a content writer needs to know SEO so that the content ranks better. In summary, while you choose your specialization it’s good to know other roles as well.
Research about the Company:
It’s of utmost importance to research a company before an interview but it is particularly true for a digital marketing interview. Your research should involve the overall workings of the company; the products/services offered; a review of existing social media platforms. While researching the companies digital channels keep in mind the question of what would you do differently? and identify any existing gaps. A likely interview question will be if selected what changes would you recommend in our existing marketing plans?
Review your Resume:
A good resume goes a long way in creating an impression in the mind of the interviewer. Don’t use common and generic templates and words in a resume personalise your resume so it can output your skills and abilities. It’s also important to highlight any special skills besides digital marketing since that will give you an edge over other applicants. Don’t use the same resume for all your job applications spend time reviewing and tweak your resume according to the companies you apply for. Do proofread and correct any errors before you send out your resume.
Stay updated:
In the space of digital marketing, there are constant changes, updates, and trends. It’s important to know these changes and trends since an interviewer is likely to ask you about the current and upcoming trends and updates. Companies will always prefer candidates who stay relevant to the current and upcoming trends.
Be prepared to showcase your skills:
You may have to complete a pre-interview assignment in which you will be asked to perform various digital marketing-related activities. This is done so that the interviewer can gauge your creativity, knowledge, talent, and problem-solving abilities. Candidates need to do their best in this round since they get to showcase their talents and skills. And upon successful completion, it may improve your chances of getting shortlisted.
Be ready to narrate an experience:
During your interview, you may be asked to share an experience in which you demonstrated your skills and creativity. It’s always good to prepare the narration of such stories before an interview so you can deliver them perfectly during an interview.
