If you work in SEO or are interested in it, then you will know how important it is to effectively track, analyse and optimise website performance using two of Google’s most powerful tools – Google Analytics and Google Search Analytics. These platforms are critical, as they help in understanding user behaviour, traffic sources, SEO performance and much more.
However, what is Google Analytics? It is a free tool that tracks and reports website traffic. It provides detailed insights into how visitors interact with your site, where they come from, and how long they stay. These metrics help businesses understand user behaviour and optimise marketing efforts.
What is Google Search Console? This is a service provided by Google that helps you monitor and troubleshoot your site’s presence in Google Search results. It allows you to check the indexing status, optimise visibility and receive data on search performance and ranking.
IIEDM offers one of the most comprehensive SEO courses in Mumbai, where you will learn about these SEO tools and more. Want to know what this course covers? Read on!
1. How to set up Google Analytics?
- Creating and Configuring your account:
- The basic steps of creating a Google Analytics account
- Understanding the different levels (account, property, view) and their roles.
- Setting up your website’s tracking code to track user activity.
- Tracking multiple properties:
- Useful if you manage more than one website or app, you will learn how to set up multiple properties within your account.
- Managing views for different domains or sections of your site.
- Goals and Conversions:
- Setting up goals in Google Analytics to measure actions that contribute to the success of your business.
- Using goal funnels to understand the user journey and how they complete the goals of your site.
2. How to use Google Analytics reporting:
- Audience reports:
- Demographics: Learn how to view and analyse your visitor’s age, gender and interests.
- Geography: Discover where your users are located and how it affects your business.
- Behaviour: Understand how the users interact with your site, such as pages viewed per session, time spent on sit and bounce rates.
- Acquisition reports:
- Learn how to track sources and channels such as organic search, paid search, referrals, social media and email.
- Understand which marketing efforts are driving the most traffic to your website.
- Behaviour Reports:
- Learn how to track user behaviour, including the pages they visit, how long they stay, and which content performs best.
- Analyse key metrics such as page views, average session duration, and bounce rate.
3. Google Analytics Advanced Features:
- Custom Dashboards:
- Learn how to create custom dashboards that provide quick access to the data most relevant to your business
- Save time by setting up automated reports that deliver key metrics directly to your inbox.
- Event Tracking:
- Set up event tracking to monitor specific user interactions, such as clicks on buttons, video plays or file downloads.
- Learn how event tracking can help you understand engagement with interactive elements on your site.
- Enhanced ECommerce Tracking:
- If you run an e-commerce website, you will learn how to set up ‘Enhanced Ecommerce’ tracking to gain insights into shopping behaviours, product performance and sales funnels.
4. How to set up Google Search Console?
- Adding and verifying your site:
Learn how to add your website to Google Search Console and verify ownership through methods like HTML file upload, DNS records or Google Analytics.
- Submitting a sitemap:
- Understand the importance of submitting your XML sitemap to Google and index your site more effectively.
- Learn how to use robots.txt to guide Google’s crawlers.
- URL Inspection Tool:
- Use the URL inspection tool to check the indexing status of specific pages on your site.
- Learn how to troubleshoot indexing issues and request reindexing of updated pages.
5. How to use Google Search Console?
- Performance Report:
- Learn how to analyse your site’s search performance, including clicks, impressions, average position and click-through rate.
- Filter data by queries, pages, countries and devices to understand how different factors impact your rankings.
- Index Coverage Report:
- Monitor how well Google is indexing your site and troubleshoot any errors such as 404 errors, server errors or blocked resources.
- Learn how to fix these issues to ensure your site is being indexed correctly.
- Mobile Usability Report:
- Since mobile-first indexing is critical, this report helps you identify and fix mobile usability issues.
- Learn to make your website more mobile-friendly, improving user experience and search rankings.
There are benefits of Google Analytics and the benefits of Google Search Console. Linking both will help you get deeper insights by combining search data with on-site performance metrics. You will also learn to use the combined data to understand how search queries lead to behaviour on your site.
At IIEDM’s SEO Course, you will also learn how to get SEO insights from both tools, such as:
- Keyword Performance
- Landing Page Optimisation
- Improving Organic Search Performance
Additionally, you will also learn how to track SEO progress over time using Google Tag Manager.
Curious? Why wait, when you can enrol for IIEDM’s SEO course, today!
