In our online climate for brands, SEO turns out to be a higher priority than any time in recent memory. However, it’s insufficient to make a site, acquire a lot of backlinks, and that is your part. It’s insufficient to simply zero in on SEO rehearses. It’s now essential to construct a dependable and definitive brand on the web.
Google encourages business sites that have a solid brand presence. They improve rankings with fewer connections. Branding and SEO should shape the foundation of your promoting procedure.
○ Steps to plan SEO for your brand:
Step 1 – Use branded Keywords
Users have started to use branded search which means search queries that have your brand name present. These users who use branded search terms are customers who have a high interest in your brand and are very likely to make a transaction. You have t include branded keywords in your SEO strategy to reach out to these customers.
It’s good to have branded keywords since a lot of branded searches will help you associate with other related keywords.
Step 2 – Integrate local SEO to overall SEO strategy
Location targeting helps improve your brand visibility. Research says, 46% of all search queries on Google have local intent. Customers who use brand-related searches have a very high conversion rate since they may have previously interacted or want to interact with your brand. Having a local SEO strategy makes you visible to these customers. It helps them visit your location, read reviews on a particular outlet, check out localized services, etc. Staying visible on the local level is important since these are the customers who make purchases or seek out your services.
How to Build a local SEO strategy:
- • Use Google my business and when posting include branded keywords. Google my Business has a high conversion rate for local businesses and helps improve brand visibility and website traffic.
- • Have online reviews, reviews help in creating a sense of trust and reliability and also helps with ranking.
- • Link with local websites.
Step 3 – Bid on branded keywords
Bidding on branded keywords will help in increasing lead generation when running paid ads. Another benefit of bidding on branded keywords is that you can control your messaging and positioning in the market. Paying for branded keywords also helps in keeping your competition at bay and helps you defend your position and ward off any competitors from diverting traffic to their websites.
Step 4 – Guest blogging
Guest blogging help in adding value to website content and demonstrate your brand’s value proposition. Guest blogging on authority websites can help with ranking since you are gaining backlinks on high-domain authority websites. It also helps new audiences discover your brand and divert traffic to your website. A few things to keep in mind while guest blogging is to research the website to see if it has sufficient traffic and the website should align with your brand.
Step 5 – Measure Branded traffic.
The next step is to analyze the search traffic you are receiving from brand-related searches. This will help you optimize your current strategy and help you a road map for your future strategy and know where more efforts are needed. Google Analytics is the best tool to use to analyze and measure these results.
