Twitter or as it is known now, ‘X’, is a powerful platform for businesses to connect with customers, increase brand visibility and drive engagement. Whether it is product promotion, creating a following or improving customer service, Twitter or X, offers some unique tools that help brands meet their business goals.
IIEDM has one of Mumbai’s most comprehensive social media marketing courses. If you have been wondering how to use Twitter for business, then follow these tips, which are exclusively gathered from our course!
Twitter Basics for Business:
- Profile Optimisation: Your twitter/X profile is the first touchpoint for potential customers. Ensure that it reflects your brand identity.
- Profile Picture: Use your brand’s logo or a relevant, recognisable image.
- Bio: Include a succinct bio that explains what your business does and highlights your unique value proposition.
- Pinned tweet: Pin an important tweet to the top of your feed; this could be an announcement, offer or product launch.
- Link to your website: Always include a link to your website or landing page to drive traffic.
Develop a consistent posting strategy:
- Frequency: Post consistently to stay visible in your followers’ feeds. A good starting point would be 3 to 5 tweets per day. Schedule your tweets at times when your audience is most active.
- Content Variety: Keep your audience engaged by varying your content through promotional tweets, engagement tweets, educational content, multimedia tweets and hashtags.
Engage with your audience:
- Respond to mentions: Make it a habit to customer mentions, comments and questions. Prompt and polite responses make for positive interactions, showing customers that you are attentive, and care about their feedback.
- Use polls and surveys: Twitter or X polls are a great way to gather feedback, opinions or insights from your audience. This can help you understand customer preferences and increase engagement.
- Participate in trending conversations: Join relevant industry conversations or trending topics by using popular hashtags or engaging with tweets related to your niche.
- Retweet and Mention: Retweeting positive customer feedback, relevant industry news, or mentions from influencers helps expand your reach and credibility.
Leverage Twitter or X Ads:
- Promoted Tweets: Promote specific tweets to a larger audience, targeting users based on demographics, interests and behaviour. This is ideal for boosting visibility for product launches, special offers or events.
- Promoted Accounts: If you are looking to grow your follower base, use promoted accounts to suggest your profile to users likely to be interested in your business.
- Promoted Trends: If you have a major campaign or event, you can sponsor a trend to appear in the ‘Trends for you’ section, increasing visibility.
- Tailored Audience: Twitter or X allows you to create a custom audience for targeted ads. This includes retargeting website visitors, uploading a customer list or targeting users who have engaged with your tweets.
Twitter tips and tricks for thought leadership
- Share Industry Insights: Regularly post or comment on industry news and trends to establish your brand as a thought leader.
- Use Twitter/X spaces: Leverage Twitter spaces to host discussions, interviews, Q&A sessions or webinars. This is a great way to interact with your audience in real-time and provide value.
- Engage with influencers: Collaborating with industry influencers by retweeting, commenting or even running influencer campaigns can enhance your credibility and expand your audience.
Monitor Analytics and Metrics:
Use the built-in Twitter/X Analytics tool to track the performance of your tweets, audience engagement, follower growth and more. Pay attention to tweet impressions, engagement rates, and follower growth, and refine them based on the data.
Customer Service on Twitter or X:
- Provide real-time support: X is widely used for customer service enquiries. Respond quickly to customer complaints, questions or praise to create a positive brand image.
- Direct Messages: Move complex or sensitive customer service issues to DMs. This will help keep the conversations private and ensure a more personalised approach.
- Set up a support handle: If your business handles a large volume of customer queries, consider creating a separate support handle, to help manage service requests efficiently.
Create Twitter/X campaigns and contests:
- Run giveaways or contests: These are excellent ways to increase engagement, attract followers and build buzz around your brand. Be sure to clearly state the rules and deadlines.
- Campaign hashtags: Create a branded hashtag for specific campaigns or events. Encourage followers to use the hashtag for user-generated content, helping spread the word about your brand.
Content Curation and sharing:
- Curate industry news: share articles, insights and updates from credible sources in your industry. This will position your brand as a trusted source of information.
- Tagging and credit: When sharing content from other users, always tag the source. This practice not only credits the creator but also increases the chance of your brand being noticed by industry peers.
Most importantly, make sure your account is verified on Twitter. If you are wondering, ‘What is a verified account on Twitter?’ it is defined as an account authenticated by the platform as being genuine or notable. It is usually marked with a blue checkmark next to the account’s name. Verification will help bring your business credibility on Twitter/X, as compared to dummy or fraudulent accounts, as it confirms your identity as a legitimate account.
What are the requirements to get verified on Twitter?
To get verified on Twitter, you must make sure that your business has the following requirements:
- Authenticity: The account must represent a real person, organization or entity.
- Completeness; The account should be active and complete with a bio, profile picture and proper name.
- Adherence to guidelines: Verified accounts must follow Twitter/X’s policies and guidelines.
IIEDM has one of the best Social media marketing courses in Mumbai, which covers topics such as Introduction to Social Media, platform-specific training for Twitter, Facebook Instagram, LinkedIn and YouTube, Social Media Ads and Paid Marketing, Strategies and Practical Projects.
