Embarking on a freelancing career offers unique and liberating professional experience. Freelancing is the go to option for people who want to work from home or a non-traditional workspace. But first let’s understand the basics
What is Freelance Digital Marketing?
Freelancing in Digital Marketing refers to self-employed contractor who assist two or more company, organization or other clients with their marketing needs, usually remotely. To begin a career in freelance digital marketing, you’ll need to start building connections with brands.
How much do freelance digital marketers earn?
Digital Marketing Freelancer salary in India with less than 1 year of experience to 10 years ranges from ₹ 1.2 Lakhs to ₹ 8.0 Lakhs with an average annual salary of ₹ 3.5 Lakhs
How to Become a Freelance Digital Marketer ?
Becoming a freelance digital marketer involves several steps including building your skills, finding clients and marketing yourself.
1. Understand the Landscape :
Digital Marketing encompasses a wide range of skills, like social media marketing, search engine optimization , search engine marketing and content creation. Begin by identifying your strengths and areas of interest. To succeed, consider narrowing your freelance services to one or two specific areas that correlate with your strongest skills. For example, you enjoy the strategy and creation of ads, you could specialize in social media advertising.
2. Build a Strong Personal Brand :
As a freelancer your personal brand is your valuable asset. Learn how to create compelling brand that reflects your value, personality and skills. Certificates often reassure clients that you have the necessary skills to efficiently complete marketing tasks.
3. Developing Essential Skills :
As a digital marketing freelancer it important to have skills like time management, communication, copywriting and willingness to learn new tools and platforms. Success in digital marketing relies on staying ahead of industry trends and continuously developing your skills.
4. Creating a Winning Portfolio :
Your portfolio is your digital resume, showcasing your best work and proving your expertise to potential clients. A portfolio should consist of the type of work you do so your client know what they are hiring you for. Keep it visually appealing and up-to-date.
5. Setting Your Rates :
Pricing your services can be a challenging aspect of freelancing. In order to maintain your finances you will have to create a pricing structure which can be hourly, project-based or per day. In Mumbai, freelance digital marketer may charge between Rs 500 to Rs 5000 or more per hour, depending on their skills and experience. For project based work rates could range from Rs 10,000 to Rs 1,00,000, depending on the scope and scale of project.
6. Landing Clients :
Discover various channels for finding freelance opportunity from online platforms and networking events. Consider reaching out to local businesses or businesses run by friends or family, discuss and understand their marketing needs. Some of the other sources you can find freelance job from are online ads, employment agencies, social media, previous clients or previous employers.
7. Scaling your freelance Business :
Once you have built a strong foundation, learn how to scale your online business. Once you gain expertise in this field start expanding your client base , increase your income and potentially transition from a solo digital marketer to a small digital marketing agency.
Next Step
If you are an aspiring digital marketer or someone who want to be part of the dynamic field of digital marketing you can consider enrolling for Advanced Certification Course in Digital Marketing at IIEDM.
For more information Visit our Website : https://iiedm.com/
