With businesses shifting online brands have been stepping away from traditional marketing and are focusing their advertising efforts online because that is where the customers have migrated. This transformation from traditional to online was happening at a rapid pace but has only been accelerated since the pandemic where businesses had to pivot online to sustain their existing operations.
There is a huge demand and supply of digital marketers in India since companies from MSMEs to large corporations have moved on to the digital era. According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers. There are several reasons for brands to conduct digital marketing activities; some benefits are larger audience reach, measurable results, and cost-effectiveness.
Reasons why Digital Marketing is a preferred career choice:
1) Diverse Career –
Digital marketing as a career has a lot of job roles from writing content to strategy to analysis. Students can pick a role according to their passion and skill sets and can easily change job roles according to their likings and preferences as well. These are some of the job roles in digital Marketing:
- ‣ Mobile marketing
- ‣ Search engine optimization (SEO)
- ‣ Social media
- ‣ Email marketing
- ‣ Web development
- ‣ Web design
- ‣ Copywriting and editing
- ‣ Analytics
- ‣ Search engine marketing (SEM)
- ‣ E-commerce
- ‣ Content management and curation
2) Salary Packages –
Digital Marketing as a career comes with a lot of benefits including a handsome salary package. As mentioned before the extent of demand surpasses the supply of digital marketers this factor is the major contributor to having good salary packages. Companies are willing to pay good salaries to candidates with the right skills and knowledge. Candidates can also get additional benefits and bonuses depending on the role. Having a good pay scale is what makes digital marketing a very appealing and lucrative career choice.
3) Easy to enter –
There are several ways to get a job in digital marketing either through an internship or if you have prior experience you can directly bag a full-time job. Since digital marketing has such a huge demand there is always a constant demand for hiring, candidates can apply to multiple organizations when job searching. Another great advantage of digital marketing is freelancing. Digital Marketers can become freelancers and have the opportunity to work for multiple clients.
4) Flexibility –
As a digital marketer, you have the choice to work in various industries and segments. From B2B to B2C every company needs to advertise in some way.
Marketers can always change their sectors with little to no additional training required.
5) Creativity –
Digital Marketing is a sought-after career for creative professionals. Almost all the job roles in digital marketing require some form of creativity right from a graphic designer to a content writer. Digital marketing gives creative’s a platform to showcase their creativity and talent.
