There has been a huge shift in the mobile segment with more and more customers moving away from laptops and desktops towards mobile. A lot of companies have now made their approach to Mobile first when it comes to advertising.
Mobile is easily accessible and around a person, throughout the day this makes it beneficial for brands since they can reach out to you any time, in different formats, and also can personalize their messaging for their customers.
Steps to create a Mobile marketing plan
Step 1 – Have a Mobile-friendly website
Websites look and perform differently on website browsers and mobile browsers. Your content should be easily readable on mobile, your site should have a good loading time, and should also be easily navigable on mobile. Your website should provide a seamless experience when using it on mobile.
Step 2 – Create Mobile-friendly content
Space on a mobile screen is limited so it’s important that content has to be relevant and helpful to what a user is looking for. It is recommended to have a different content approach for mobile and web. The attention span of a user on a mobile device is short and if they are not able to find what they are looking for they may exit your site. Mobile content needs to be more o quality rather than quantity, you should be able to deliver your message in the least amount of time while maximizing the space available to you on mobile devices.
Step 3 – Website should be Navigable
Your website should be easily navigable on mobiles, since users on mobile devices have a short attention span they should easily be able to get wherever they want easily. Also, the menu and footer bar should be easily navigable. You can make your site navigable by having a search feature, have navigation titles, all navigational buttons should work, divide your website into defined categories and keep your website consistent
Step 4 – SMS Marketing
SMS Marketing is an excellent mobile marketing tool. SMS marketing has a high engagement rate. It’s also easy to track SMS marketing campaigns. SMS marketing is very interactive and sees a high response rate you can get responses and reviews immediately from a customer. SMS marketing is fast and is easy to set up it also creates a sense of urgency since users have the habit of checking for messages instantaneously when they arrive.
Step 5 – Mobile App
Having a mobile app can take your mobile marketing to the next level. Apps are simple and easy to use and can be customized easily. It provides a much better user experience on mobiles for customers when compared to a website.
How to plan Mobile Marketing for your brand?
Step 6 – Google My Business
Google My Business improves the visibility of local listings. You can list your business on Google My Business which will allow mobile users to discover you, get contact information, read customer reviews and get map directions to your location.
Step 7 – Voice Search Optimization
In the age of Google, voice search has become an essential part of any Smartphone user’s routine. Google has stated that its voice search has an accuracy rate of 95% The results between a Voice and a typed search are identical. Voice search is more a matter of convenience. Customers are using Voice search for finding businesses, shopping online, and Contacting Customer support. Having Voice search optimization is now an integral part of a Mobile marketing plan.
