Digital Marketing as a career is in an all-time high demand. Brands have shifted their business online which has created a widening gap in the demand and supply equilibrium for digital marketers. Simply put there aren’t just enough digital marketers in the industry to meet this exponential demand. With this constant demand, a lot of students…
Influencer marketing is when a brand reaches out to an influencer who has some kind of a follower base to promote their products and services. There are influencers for several platforms and they promote brands using different mediums e.g. posts, stories, reels, blogs, podcasts, etc. A person who can persuade you to purchase something is…
Affiliate marketing is using referrals to advertise and sell your products and services. It can be used by B2B and B2C brands. Affiliate marketing is now becoming a very popular way to advertise. It is being adopted rapidly by both small and big brands. The reason why affiliate marketing is gaining traction is that a…
Search engine optimization might be all the promotion nowadays, however, how about we concede, the process can’t be rushed before the outcomes kick in, and not every brand has the advantage of time. That is the place where SEM comes in and makes all the difference. Paid to promote fundamentally implies paying (or in the…
In our online climate for brands, SEO turns out to be a higher priority than any time in recent memory. However, it’s insufficient to make a site, acquire a lot of backlinks, and that is your part. It’s insufficient to simply zero in on SEO rehearses. It’s now essential to construct a dependable and definitive…
Does Email Marketing still work? A 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). Email marketing is still a very effective marketing tool and has good lead generation if done properly. Steps to create an Email Marketing plan Step 1 – Identify your…
There has been a huge shift in the mobile segment with more and more customers moving away from laptops and desktops towards mobile. A lot of companies have now made their approach to Mobile first when it comes to advertising. Mobile is easily accessible and around a person, throughout the day this makes it beneficial…
A social media strategy helps you create your goals, the methods to achieve those goals, and setting up metrics to monitor them. A good social media plan consists of goal settings, analysis of current social media platforms and content, and future strategy planning and implementation. Every social media channel is different and your overall…
A digital strategy helps brands to create a broad vision of how they want to position their brand in the market. It helps brands create a roadmap to reach, engage and influence their existing customers and to develop strategies to bring new customers on board. A good digital strategy evaluates what is currently being done,…